Say goodbye to your plastic goodies, kids: Jack in the Box, the country’s fifth largest burger chain, is no longer offering toys with meals marketed towards children. The restaurants are also planning to introduce new, healthier items for kids, like grilled cheese sandwiches and chicken strips.
“We definitely see this as a sign that the public climate is shifting. We definitely think that Jack in the Box, in taking this step, really illustrates the direction in which the rest of the industry needs to go, in order to satisfy what the public wants,” Sara Deon, who directs the “Value the Meal” campaign for Corporate Accountability International, tells MSNBC.
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