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According to the 2010 Census, there are 70.1 million fathers in the United States. And this weekend, the majority of them will undergo a highly curious annual rite. Under the beaming gaze of their progeny, they will tear the wrapping paper off some of the dullest gifts in America. No offense to the brands that make socks, neckties, or mugs inscribed with golf jokes, but Father’s Day confirms one of marketing’s sadder truths: When it comes to gift giving, Mom rakes in flowers, perfume, and jewelry, while Dad gets…whatever he gets.
Thanks to marketers’ penchant for measuring everything, there’s proof of this paternal neglect.
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