Agencytwofifteen, formerly T.A.G., Merged Back into McCann

Move follows exit of agency's co-founder

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John Patroulis, a co-founder of agencytwofifteen where he was co-executive creative director and partner, is the new chief creative officer of Publicis Groupe affiliate Bartle Bogle Hegarty New York.

And with the news of Patroulis’ departure, McCann Worldgroup said it is merging  agencytwofifteeen into Interpublic sibling McCann Erickson, S.F. Agencytwofifteeen had been known as McCann T.A.G. until last year when it was repositioned as an independent creative boutique. Patroulis was the creative force behind the agency’s most celebrated work for Microsoft X-Box, including the Halo 3 'Believe' campaign.

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