The pandemic may have paused in-person events, but it didn’t stop communities from gathering—they just took their experiences online.
That’s how the creative agency Madwell and Visible, the Denver-based digital wireless carrier owned by Verizon, pivoted to produce Red Rocks Unpaused, a free, three-day concert series at Colorado’s famed, outdoor venue last fall.
“The idea was to make the event as interactive as possible even though it was a pandemic,” Chris Sojka, co-founder and chief creative officer at Madwell, said during Adweek at Home’s panel Driving Consumers and Brand Awareness Through Interactive Experiences.
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