Verizon Media Now Has a Way to Target People When No User ID Is Present

The company has targeting solutions posing an alternative to Google's FLoC

person holding a cellphone the screen of which says yahoo! on a white background
Verizon Media, which owns Yahoo, has 900 million monthly users across its properties and partnerships. TravelCouples, Yahoo

As the digital ad industry is working through its existential identity crisis, Verizon Media is introducing an ad targeting offering that won’t require individual identifiers.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.