Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
While watching prerecorded music performances on the couch at home has become the new norm for concerts, Visible is attempting to write a new pandemic-friendly festival playbook. For its latest experience, the Verizon-owned phone service has blended live performances from an actual venue with technology designed to give remote attendees control of their experience.
Visible is hosting its first Red Rocks Unpaused, a three-day music festival that digitally reimagines the Red Rocks Amphitheatre, a historic open-air venue built into a rock structure located just outside of the brand’s Denver headquarters.
The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in