Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it’s seeing encouraging early returns.
The publisher launched its performance marketing solution, G9 Direct, in October and has billed it as a performance marketing agency that sits within the existing ad sales team. Using G9 Direct, brands can buy social media ads from the accounts of Group Nine’s portfolio of brands.
Paired with IN-GeNuity, Group Nine’s newly unveiled first-party data platform, G9 Direct has generated seven figures in revenue in the first half of 2021, beating revenue forecasts by over 600%.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in