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Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses.
Top line
The program will offer 10 minority-led businesses custom advertising strategies, creative consultation and advertising opportunities with the aim to drive businesses forward and help appeal to customers.
Between the lines
“We’re proud to announce the Disney Advertising Sales Accelerator Program to empower minority-led brands to reach their goals during every step of the advertising journey, from transaction to content development, and effectively tell their stories and engage their consumers,” said John Campbell, svp, Disney Advertising Sales, in a statement.
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