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When you want to emulate confidence, there’s no better animal than a cat, especially one walking through a crowded marketplace on its hind legs and chest puffed out. That’s the main character to feature in U.K. credit card provider Vanquis’ above the line campaign, which aims to show customers they can take control of their own finances.
Created by Now, the message of financial confidence is at the forefront of the “Walk Tall with Vanquis’ 30-second TV campaign.
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