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Sunday's premiere of the new HBO fantasy series Game of Thrones may have drawn relatively moderate numbers but don’t blame its marketing agency.
Campfire, which specializes in bespoke marketing that blends physical and digital elements, says it surpassed all its targets for an elaborate campaign to drive buzz about the show ahead of its launch.
The firm is still calculating the total number of digital impressions but anticipates it will far exceed its 10 million benchmark.
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