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Soon it’s going to be a lot harder to justify those indulgent product choices at the supermarket. In the coming months, consumers will begin to see new icons on the front of food and beverage labels that spell out the nutrition facts currently in fine print elsewhere on the product.
The new Nutrition Keys initiative has been developed by industry trade groups, the Food Marketing Institute and the Grocery Manufacturers Association, at the request of First Lady Michelle Obama in her crusade to reduce America’s childhood obesity problem within a generation.
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