Kia "This or That"

The Kia hamsters are back. And they’re grooving to Black Sheep’s “The Choice Is Yours.” Hanging on “Hamsterdam Avenue,” the hamsters use the lyrics from the ’90s hip-hop hit to compare their Kia Soul to other hamsters’ lame rides: hamster wheels, a toaster and washing machine, and a cardboard box that collapses from the weight of the rodent drivers. “You can go with this, or you can go with that,” raps the lead hamster. Cute, furry and, as we know, quite rhythmic, the too-cool hamsters show there is “a new way to roll.”