Brita "Change"

If you had to keep all the plastic water bottles you buy, would you still buy them as often? This new Canadian Brita spot from DDB in Toronto shows how cluttered normal daily activities could get if you were stuck with them and makes a case for using the brand’s filter products instead. “Ever thought about how many plastic water bottles Canadian bought last year?” asks on-screen copy as a woman standing at the edge of a pool looks plaintively at the layer of floating bottles covering nearly every inch of the water.