Porsche "Family Tree"

A sports car with backseat drivers? It’s a tricky concept to sell. But that’s the challenge for this spot (via Cramer-Krasselt, Chicago) as it introduces the Porsche Panamera, the brand’s first car with seats for four people. The task is to persuade us that this is a true Porsche, even if you can have granny and a kid riding in the backseat. So, the spot (literally) situates the Panamera among several dozen older production and racing models — all of them certifiably sporty Porsches — as we see them speeding across an open, desert landscape.