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Popular advice says to try and drink about half a gallon of water each day, which is no easy feat for many people. As a result, Britvic-owned fruit drink brand Robinsons aims to help “flavor a billion water moments” with the release of a campaign to keep consumers better hydrated.
Robinsons and advertising agency Saatchi & Saatchi have released “Let There Be Fruit,” directed by Ninian Doff of Pulse Films. The 40-second TV spot features adults and children in different situations consuming the brand’s flavored cordials.
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