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Fiverr is buying high-end talent platform Working Not Working in a bid to reach a new caliber of creative professionals.
The freelance hiring site said the acquisition will help it make inroads into the advertising and marketing industries and cater to high-salaried creatives, in addition to the generally lower-cost gig work available on its own marketplace.
Working Not Working will remain a standalone company with co-founders Justin Gignac and Adam Tompkins staying on as CEO and chief creative officer respectively.
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