Is Quality, Sustainable Marketing the Key, or Is Bigger Better?
Is bigger better?
That’s a question being asked a lot lately; not only by marketers, but in almost every sphere of our existence.
“In a digitally distracted mediascape of fragmented attention — engagement is the name of the game for publishers now. Whether it is deepening direct connections to consumers, delivering real impact for advertisers, or building trust in your brand — quality matters now more than quantity.” Or so proclaims MediaPost.
There is a plentiful cornucopia for thought in that well-crafted come-on.
We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in