An Introduction to Voice Engine Optimization (VEO)
Marketers should be looking at voice engine optimization (VEO) as a growing and important part of their digital marketing.
I will admit that for a guy who has spent most of his career in close proximity to “The Next Big Things” in technology, I can be a bit of a cranky Luddite. Which is what keeps me from inviting, Alexa, Google, or Siri into my home in the form of a voice-activitated digital assistant.
And though my privacy paranoia may seem prudent given recent headlines about Facebook’s sharing of personal data, voice-activated digital assistants like the big three and others are not going away.
Nor are tie-ins to these voice-activated assistants built into other devices like our phones and televisions.
Clearly, I’m swimming against the tide and so are you if, as a marketer, you’re not looking at voice engine optimization as a growing and important part of your digital marketing.
What Businesses Will VEO...
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