Why Your Next CEO Might Be Your CDO
I’ve been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer (CDO) the bulk of my 25-year career. I’ve served in this role for B2B, enthusiast, and book publishers … and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the “Chief Digital Officer” is merely a temporary role, so a recent article from FIPP discussing CDOs becoming CEOs caught my eye.
In a media company, I believe the primary job of a CDO is to help a company become more fluent in digital channels and infuse a digital DNA into the culture of a company … from content and production, to audience development, marketing and sales.
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