4 Tips to Turn Bad Data Into Good Results
When it comes to making better, data-driven marketing decisions, the No. 1 excuse I hear from professionals about why they’re not doing so is that they have bad data. Often, they are right. However, this is rarely a black-and-white scenario. Most times, marketers still have ample data to make better (not perfect) decisions.
Many of my consulting engagements have resulted in sound strategic advice based on error-prone data sets. Below are four tips on how to work with bad data to yield valuable information.
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