B&N, HopStop.com Find a Seat on the Subway Together
As the e-reader wars continue to escalate, bookseller Barnes & Noble is looking at some niche-targeted mobile channels in which to promote its Nook reader.
Case in point: HopStop.com’s new Android app. After a beta test that began in December, HopStop, a provider of pedestrian and mobile transit locator services, is launching the new app this week and has signed B&N to an ad deal that gives it a two-month exclusive sponsorship period on the app to promote the Nook.
B&N
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