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5 Media Website Optimization Strategies for Managing Seasonal Traffic Spikes

Headshot of Mario Peshev
By Mario Peshev

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and December, with $7 billion spent on mobile devices on Black Friday. And that’s merely a fraction of the global pool of digital goods.

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Headshot of Mario Peshev

Mario Peshev

Mario Peshev is the CEO of DevriX, a global WordPress agency serving industries from publishing to automotive and airline. Peshev focuses the majority of his time on running his business and leading distributed tech teams at DevriX of 50+ people crafting high-scale WordPress solutions optimized for revenue. Mario started with development as a hobby and built his first website in 1999. Since 2015, DevriX has consistently ranked among the top 20 WordPress consultancies worldwide, scaling both world-known enterprise brands and high-traffic publishers with 100M to 600M monthly page views on top of WordPress.

In addition to leading DevriX, Peshev also advises up and coming web developers and tech entrepreneurs, attracting over 2.5 million views to his transparent Quora discussions on his experience of entrepreneurship and IT work life and he recently authored the book 126 Steps to Becoming a Successful Entrepreneur: The Entrepreneurship Fad and the Dark Side of Going Solo.

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