Are Publishers Ignoring the Upsides of Distributed Content?
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Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity.
Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as an audience development (37%) and brand awareness tool (36%). But are they taking their own advice?
In the past year, we’ve reported extensively on how publishers are using social networks to drive audience development.
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