Ad Tech Industry News

BoSacks: Ad Blocking is Our Reward for Abusing Reader Trust

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Full disclosure: I’m likely not be the normal reading consumer on the internet, and for the record, I do use ad blocking software. Without it my day on the web was increasingly a painful, slow, and a terribly intrusive experience. Also for the record, and most importantly, I am willing to pay for the reading material I want and need. I pay for The New York Times, The Wall Street Journal, The Washington Post, and Texture (formally known as Next Issue Media) among several others. In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

Recommended articles