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Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies

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By Ron Matejko

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Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests?

This is no different than when someone visits a magazine’s web site and is instead greeted by an unwanted and uninvited pop-up ad. Readers have grown weary of these invasive ads as well as hidden tracking technology, slow browsing experiences and bandwidth-sucking, auto-play videos — and they are taking action.

According

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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