Publisher's Paradox: The Inverse Inventory Principle
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Paradox: Display advertising rates are inversely proportional to the amount of content published on the internet. This is the “Inverse Inventory Principle.”
The First Banner Ad
As we head into 2014, I thought we should take a look back at the internet’s very first banner ad. In 1994, exactly twenty years ago, AT&T debuted the very first banner advertisement on HotWired, the early online version of Wired magazine. (You can see a screengrab of that very first ad in the slides below.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in