Just Call Things What They Really Are - Lessons in Usability
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Folks launching new Web initiatives seem to believe that whatever they call a new feature or section on their site, visitors will understand exactly what it is without realizing that they get just one chance before someone clicks away to a site they know better.
Even Google recently changed its “Froogle” price comparison service to “Google Product Search.” On our Web sites, we have changed some of our “Job Connection” job boards to “Job Sites,” while I continue working with editors on the idea that if you have to explain what something is, you should call it something else.
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