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Interactive storytelling platform Tagboard introduced Tagboard Interactive Monday, a new product suite aimed at enabling producers of live television to drive engagement across social channels in real-time.
Tagboard Interactive gives producers flexible options for creating and customizing first-party polls for their web and mobile properties and sharing real-time results from those polls in their programming.
The product suite also includes social polling options via Reddit and Twitter, hashtag polls and interactive heat maps.
Producers or talent can incorporate URLs or QR codes into their broadcasts to push viewers to participate in polls, opening up opportunities for brand sponsorships at the same time.
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