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Uber Names R/GA as Global Social Agency of Record

The agency will handle marketing activity across digital and social platforms

uber r/ga logos on top of phone screens — R/GA will work in tandem with MediaCom, which was recently appointed global media agency of record.

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Uber appointed IPG agency R/GA as global social agency of record following a review.

R/GA will be tasked with delivering data-driven, insight-led creative programs and community management across digital and social platforms for the Uber Rides and UberEats businesses globally.

“Over the past year, we have focused our efforts on keeping our cities moving and supporting those who needed it the most. Now that we’re slowly entering a new phase, we need a partner who can support us with helping cities recover,” Uber director, global media and social Travis Freeman said in a statement.