The prospect of an incoming Democratic presidential administration alongside the new-look composition of both Congressional chambers has leaders in the marketing industry pondering what the next four years will hold for them.
Mainstream media outlets have focused on how President-elect Joe Biden will look to tame Big Tech. There’s widespread anticipation of stricter antitrust enforcement and the potential for blocking mergers and acquisitions in the sector. But at the moment, the more universal concern for media practitioners is on how privacy issues will be addressed.
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