3 Ways to Electrify Your Data-Driven Marketing Strategy
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Data-driven marketing is making headlines (again). Let’s review latest stats on data-driven marketing shared in recent reports from Forbes and Aberdeen research. Data-driven organizations are:
- Three times more likely to have increased revenues
- Six times more likely to achieve competitive advantage and improve profitability
- Five times more likely to retain customers
In essence, the success of data-driven marketing comes from systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness.
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