Anastasia Bogomolov

Anastasia Bogomolov is the content marketing manager at ZoomInfo, an Inc. 5000 company.

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3 Ways to Electrify Your Data-Driven Marketing Strategy

General

Data-driven marketing is making headlines (again). Let’s review latest stats on data-driven marketing shared in recent reports from Forbes and Aberdeen research. Data-driven organizations are: Three times more likely to [...]

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3 Electric Components of a Data-Driven Marketing Strategy

Performance Marketing

In essence, the success of data-driven marketing comes from systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. True, it’s a buzzword, but [...]

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