Anastasia Bogomolov is the content marketing manager at ZoomInfo, an Inc. 5000 company.
Data-driven marketing is making headlines (again). Let’s review latest stats on data-driven marketing shared in recent reports from Forbes and Aberdeen research. Data-driven organizations are: Three times more likely to [...]
In essence, the success of data-driven marketing comes from systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. True, it’s a buzzword, but [...]