How The Blockchain-Based Brave Browser Aims to Transform Advertising
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Advances in technology such as AI, machine learning, and blockchain are transforming multiple industries as the digital transformation gathers momentum. The most significant casualty of this new digital era is the removal of middlemen that typically offer little regarding value.
The world of advertising is no different. Publishers have been struggling for a few years with the decline in sales of physical media and elements of resistance to paywalls and online advertising. In an age of collaboration and sharing stories, the current methods act as a barrier between the publication and the more casual reader.
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