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What Facebook’s Ban of 3rd Party Data Means for Media Companies

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By AnnMarie Wills

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Over the past few days, Facebook announced two significant changes positioned as privacy enhancing moves.  One of those changes went under the radar, but the other change has some people steaming mad, some stock prices plunging and most people asking the question “what does this mean for me?”  For media and publishing companies, this shift will create opportunities for those with a strong first-party data strategy.  First, let’s examine the two significant changes Facebook made last week.

Facebook Bans Third-Party Data & Pauses App Review

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Headshot of AnnMarie Wills

AnnMarie Wills

AnnMarie Wills is the founder and CEO of Leverage Lab, LLC the first Customer Data Platform agency, offering strategic, deployment, activation and technical services to companies harnessing the transformational power of CDP technology.  AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity.  During her career AnnMarie has conceptualized, built and launched numerous data products and modernized audience operations for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.  Contact AnnMarie at annmarie.wills@leveragelab.com or connect on LinkedIn.

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