Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Key Insights:
- Safety concerns won’t likely stop consumers from celebrating, but the holiday will look different.
- Traditions are especially important this year given the extreme disruption to our lives.
For once in 2020, there’s some good news: Halloween is not canceled this year.
But, no surprises here, it won’t be Halloween as usual, which creates—pardon the pun—potential for a scary holiday for brands and retailers. If, however, they tap into consumer nostalgia, they should be OK.
According to a survey from the National Retail Federation (NRF), more than 75% of consumers say the pandemic will impact their Halloween plans and participation in holiday activities like parties, trick-or-treating and haunted houses will drop to 58%.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in