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Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court.
Last week, the high court sided with Booking.com after the reservation site was previously rejected for a trademark by the United States Patent and Trademark Office, which had argued that “booking” was too broad and general of a term.
Although
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