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Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint.
The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding.
The 30-second spot features a woman dancing unapologetically around her apartment to music by artist Mama Haze while she eats a pint of cookie dough Halo Top ice cream.
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