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The Walt Disney Co. has put its media agency assignment into review, the company has confirmed.
The company spent more than $1 billion on media in 2009 and around $500 million in the first half of this year, according to ad-spending tracker Kantar Media.
The review covers the movie studio operation, theme parks and TV.
The incumbent on the assignment is Publicis Groupe’s Starcom, which is likely to defend, although a rep didn’t immediately respond to an e-mail for comment.
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