To succeed as a chief creative officer these days you have to be a double threat: possess great traditional media chops and be deeply versed in digital. But guess what? That ambidextrous talent pool is tiny, if it even exists at all at that senior level.
That’s the explanation that agency leaders give for why they’re stillhunting for CCOs up to 10 months after they began. Five shops are concurrently conducting such searches—JWT, McCann Erickson, Deutsch/LA, Euro RSCG and Bartle Bogle Hegarty—with each hoping to make a hire before the end of the year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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