Travelers Trust the CDC Over Brands When It Comes to Safety

'Safety is the new loyalty'

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When it comes to their safety and well-being, travelers are more willing to listen to a government agency than the private sector.

Surveying just over 1,000 people, PwC found that just 10% of travelers trust private companies when it comes to whether they can travel safely, while 59% rely on information from the Centers for Disease Control and Prevention and 36% trust the federal government’s guidelines. (Note: The CDC is an agency of the Department of Health and Human Services.)

The

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