Digital Spend in Midterm Elections Trumped by TV
Expecting an online advertising windfall driven by the heated midterm election races? There’s a better chance of President Barack Obama joining former Alaska governor Sarah Palin on a bear-hunting trip.
Following the recent digital-savvy campaigns led by Obama and Massachusetts Sen. Scott Brown, many expected a slew of imitators to emerge during the 2010 midterms, leading to a surge in online spending. But political ad insiders say that with the exception of a handful of digital-focused campaigns, few candidates are dumping dollars onto the Web, outside of social media and search.
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