If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo Beverages.
“I do fundamentally believe that something good will come out of this shared experience,” Lyons said. “It will force us to have deeper empathy toward one another. How organizations and brands respond and lead through these times will have a lasting impression on consumers.”
That
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in