Big Publishers Circling Foursquare
In the past four months, The New York Times, AskMen.com and The Wall Street Journal have all partnered with Foursquare, a mobile Web service that allows users to “check-in” when they visit various local business, instantly alerting friends of their whereabouts while earning points.
The service has skyrocketed from fewer than 100,000 users last fall to about 1 million. But Foursquare fans use the app primarily to share where they are and where they are going—and less so to consume or share content.
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