Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kraft is shifting media buying for Cadbury, which it acquired earlier this year, to Publicis Groupe unit Kraft Foods Team One, the client confirmed today.
Annual ad spending on the Cadbury brands is $120 million, per Kantar Media.
Independent Horizon Media previously handled buying chores on Cadbury and will continue to hold planning duties, a Kraft rep said.
In January, Publicis siblings MediaVest and Digitas formed Kraft Foods Team One by combining their Kraft units to form a single dedicated organization to service the food giant’s global media account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in