AOL Forecast to Have Rough 2010
AOL’s turnaround may be at least a year away.
A few days after issuing an optimistic forecast for the online display ad market in 2010, J.P. Morgan analyst Imran Khan predicted a rough year for one of the display market’s biggest players: the recently reinvented AOL.
Despite what he sees as a series of sound management decisions by CEO Tim Armstrong, Khan said he doesn’t expect a real payoff to happen until late next year, primarily because of the damage AOL has done to its own ad sales business.
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