Kardashian, Carl's Jr. Link Up for Web Push
Just in time for New Year’s resolutions, Carl’s Jr.—known more for burger and fries packing nearly 1,000 calories—is launching a new line of grilled chicken salads, fronted by reality star Kim Kardashian.
Ads, from Mendelsohn|Zien, break next week on the fast food company’s Facebook page and YouTube channel, and on television, across Carl’s Jr. Western markets, beginning Dec. 28. The pitch also includes a digital component, from 72andSunny: Kardashian will host The Ultimate Salad Lunch Date, a live event on Jan.
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