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It’s official: Universal McCann has now added two car accounts this year, with Chrysler confirming today it has awarded media chores to UM after a review.
Earlier this year, the Interpublic Group shop won BMW.
Aegis Group’s Carat had also contended for the Chrysler business. Omnicom’s PHD is the incumbent.
Like many automakers, Chrysler has cut its ad spending sharply in the last couple of years. It spent $840 million in domestic measured media last year, way down from $1.8
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