This Beauty Brand's CEO Has Great Advice for Product Innovation and Job Security

Your customers have the answers, says Cover FX Skincare's Emily Culp

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CEO Emily Culp can sum up her leadership style in three words: humility, humor and curiosity.

All three have helped her listen closely to customers of the beauty brand Cover FX Skincare, she shares on this episode of Top of Mind. Culp sat down with us at the CMO Moves Summit in New York this winter to talk about her best advice for leaders who want to innovate.

The best way to find and vet new product ideas is simply to ask customers what they want, she said.

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