TV Guide Fishes for Revenue With SpongeBob Special
As it scales back its core product, is TV Guide looking for a lifeline from SpongeBob?
The entertainment weekly is introducing a special-interest pub devoted to the cartoon character that it says will be one of at least six single-topic SIPs to come in the year ahead.
On sale Oct. 29, the 96-page Ultimate Guide to SpongeBob SquarePants, as the SIP is called, marks the 10th anniversary of the Nickelodeon show. Features include four different covers, free video downloads on iTunes and a sneak peek of a new episode airing Nov.
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