Pinterest shared a guide for the best ways for brands to communicate via its platform during the coronavirus pandemic.
Global head of creative strategy Andy Holton said in a blog post that Pinterest usage hit an all-time high as people searched for ways to cope with Covid-19, which is why it expedited the debut of its Today tab, offering daily inspiration via curated topics and trending Pins.
He wrote, “Creating content during a crisis can be a difficult balancing act.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in